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Launch price Rs 3,999 · 2nd suit Rs 500 off

The story of Chaman

From white cloth to a garden.

چمن کا مطلب ہے، باغ۔

Chaman means garden — and every garden starts as bare ground. Every suit we make starts the same way: as a plain white cloth. This is how it becomes something worth wearing.

Filmed on our factory floor. No actors, no stock footage — just the cloth, the machines and the people who run them.

  1. Folds of raw white cloth

    01

    The cloth

    کپڑا

    It arrives raw — plain, unbleached cloth, bale after bale of it. Quiet, and waiting.

  2. White cloth cascading off the rollers

    02

    The wash

    دھلائی

    It is washed, whitened and drawn straight over the rollers, until it runs off the machines like a white river.

  3. An engraved rotary screen, its pattern cut into the metal

    03

    The screen

    اسکرین

    Each design is engraved onto metal screens — one for every colour — pierced with the tiny openings the colour will pass through.

  4. A floral print on the printing rollers

    04

    The print

    چَھپائی

    Then the cloth meets the screens. Colour by colour the pattern comes through — leaves, vines, borders, buti. This is where the garden blooms.

  5. Printed green suits, folded and stacked by hand

    05

    The fold

    تہہ

    Finally every three-piece — shirt, dupatta, trouser — is checked and folded by hand, ready to be sent to you.

جہاں ہر دھاگے میں پھول کِھلتے ہیں

Where every thread blooms.

Sixteen designs from the first season, printed, folded and delivered to your door. Pay the rider when it arrives.

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